About Us

Paul Burgess

Driven to pursue a vision with purpose, passion and energy, Founder of The I.D. System, CEO of Link-up International and Co-founder Instinctive Drives Inc.

Paul’s passion for helping people live life at peak performance fueled his extensive research into what really makes people tick. He concluded that people’s innate motivations provided the key to their success and fulfillment. After much searching, and only finding profiling tools that measured behavior and personality, in 1991 he invented Instinctive Drives.

As CEO of Link-up, Paul uses I.D. to consult at the highest levels of leadership within global organizations. As an executive coach and trusted advisor, he works with leaders to transform the way that people work and do business together. His engaging style and results driven approach, delivers positive outcomes for individual, team and company performance.

Paul has also coached and inspired hundreds of individuals and teams within sports, education, small businesses and the not-for-profit sector. A charismatic and motivational speaker, he thrives when partnering with others to help them find greater success and fulfillment and achieve unprecedented results. He is author of Natural Born Success, published by Wiley.

Ilona McCullough

I love what I do because I’ve seen it really make a difference and change lives. How people communicate and collaborate both in their work and personal lives. It really works!

I have used similar tools to the I.D. System in the past, and what makes this tool different is that it actually creates strategies to affect real change. In my own personal experience using it, it has helped me understand areas where I have succeeded and failed in my work and personal life.

As your consultant, I will create a safe environment to connect, have fun and engage with each other. By helping to educate and change, to find the best way for you all to work together. All while allowing you to come together, innovate and improvise.

Sometimes when mentoring, things don’t go the way you expect them to, they go the way they need to, and you need to be present for that.

An example of this was with a leader I consulted with. She was looking to manage someone out of the business, they were complete opposite I.Ds. I worked with her for six weeks, speaking once a week. This gave them an opportunity to understand each other and they are now not only good friends, but she works as her chief of staff.

This is why I love teaching people and new consultants about the I.D.

Vicky Tsoukalas

I am passionate about helping individuals unlock their potential! Making a difference to peoples’ lives and organizations absolutely motivates me!

The I.D. gets in deep and explains why we all do what we do. It identifies your natural motivations and talents. It is amazingly accurate and the insights are really profound. Unlike other tools, it will provide you with strategies to overcome your vulnerabilities as well as allowing you to reach your full potential both personally and professionally. We all deserve to feel fulfilled.

I am a collaborative consultant with strong business, organizational and interpersonal skills that enable me to have a significant impact on both individuals and organisations.

I have been the lead consultant for supporting leadership teams and functional teams. I am currently working with executive team members and respective teams across businesses in the Asia Pacific region. I manage engagement and the senior consultant for global programs for SVPs/VPs in IT; Services Sales; Marketing; Communications and Corporate Affairs organizations.

Patricia Murray Childree

My favourite part of my job is that I get to help people understand what they need to be at their best! I have the ability to help individuals see a different ways of doing things, exposing what really gets them revved up and going in the morning. Continuing to apply I.D. ™ gives them additional tools to be successful and fulfilled in life.

What is compelling is the depth and richness the I.D. brings to individuals and teams. It allows people to recognize the innate talents they bring to the table and how to make the most of those talents. It also allows them to become more aware of how they may be different from the people they work/live/play with – and how to make those differences invaluable, versus becoming a frustration.

My business background allows me to have an understanding of what makes companies work. I have had extensive experience bringing teams together and driving them towards a common goal. Developing individuals and teams, mentoring, coaching and facilitating are some of the talents I have gained over the years.

Even today, people I worked with over the years reach out for coaching. Utilizing I.D. ™ I help them to gain better awareness of what drives them in order to look into new roles that may be more stimulating for them.

Julienne Barton

I am passionate about seeing and helping businesses and their people develop, grow, and realise their dreams and potential and bring over 35 years of business experience doing so as a business leader, advisor, coach and mentor.

It is through this work that one of my clients introduced me to the Instinctive Drives® (I.D.™) system in 2001. I was astounded at how insightful it was in enabling me to understand how to get the best out of people and the profound impact that this awareness of self and others could have on their personal success and fulfilment as well as the success of their businesses.

n 2012 I joined the Instinctive Drives team as an Account Executive and Consultant and have attained I.D. Black Belt status. In this role, I work with senior leaders of global enterprises in helping them install the I.D. System within their organisations. Once deployed throughout an enterprise, the I.D. System becomes a transformative, enduring common language that fosters trust and fast tracks building high performing teams. It provides unique insights for leaders to better understand their people, teams and organization. It enables more effective people interactions and collaboration that lead to dramatically improved engagement, cycle times, team dynamics and culture.

I love being part of an outstanding team that leverages the I.D. System for the benefit of global enterprises, enabling their leaders and their teams to transform their businesses and have fulfilling lives.

Pamela Jacoby

My passion lies in helping people discover their own natural needs and talents, helping them find their own “wheel house” to thrive.

There are many reasons I am a passionate consultant. One of the most powerful things is that I get down to who you are instinctively, your nature. Getting to know why you do the things you do. The I.D. System allows for this level of discovery.

What really does innately motivate you? Why do we do the things we do?

The I.D. allows you to fully realize what you need to be at your best and keep motivated. The intrinsic drives that keep you energized in what you do. It just feels natural to hear what you are saying and understand where it is coming from.

I am passionate about constantly learning and reading books. I feel naturally talented in seeing how strategically businesses and teams need to operate, this comes from a vivid range of work experiences, you might say a “seasoned professional,” I just know what I know.

The I.D. System will instantly reveal so much about you. When I discovered Instinctive Drives I was able to reflect back on years of my own difficult challenges. I feel that now I am adequately equipped to conquer these challenges. Understanding my natural talents and drives to make the impossible possible. And allowing me to tackle anything new and offering possibilities to create a true impact.

I can put my heart behind the work I do with Link-up. The I.D. system becomes a recipe for success you can believe in. It gives you the ingredients for any job and will take you to a place of thriving.

Christa McDermott

My role focuses on content and product development, and particularly on creating the easy-to-use insights and strategies found on our I.D. Platform and within the materials delivered by our professional consulting team.

With over 12 years working with the I.D. System™, I’ve had lots of opportunity to see its positive impact on Individuals, teams and organizations. The feedback I love the most is when people say how practical it is – yes, we explain the ‘why’ behind what people need to be at their best in a very profound way, but we also give people tools and strategies to use that insight to get more of the results they’re looking for – and less of the stress and frustration!

I’m particularly excited by new tools such as I.D. Connect, which enable people to access the power of I.D. real-time in meetings and when e-mailing, immediately setting themselves up for more successful outcomes and building better relationships.